Haven't We All Dreamed That Hot Wheels Would Really Do This?

When we played with Hot Wheels as kids, wasn't it great to imagine that someday we'd really be able to do loop-de-loops and jump canyons?  Well, Hot Wheels is teasing us just a little bit more with a recent outdoor campaign.  Dare to dream...

From http://www.autoblog.com/ -


Diecast cars are a fun distraction regardless of your age, in fact, we've got a few on our desk at this very moment. Hot Wheels may be the king of scale-car fun, but its marketing department likes to think big.

Recently, we saw how it turned a historic Australian building into a 3D racetrack. Now it's apparently focused itscreative attention on Bogota, Columbia. Going low-tech this time, Hot Wheels has placed a giant 'loop' in the middle of an overpass.

It's certainly more eye-catching than a traditional billboard, and it still gets the message across that Hot Wheels are all about fun.