Plymouth Cricket

In the early 1970's the American Big Three needed a small car to compete with the offerings from the UK and Japan. The first energy crisis (gas went from 30 cents to over 50 cents per gallon - when it could be found) underscored the fact that US offerings were somewhat lacking.

GM produced the Vega and its derivatives and Ford brought out the Pinto. Chrysler was stuck with the Dart/Valiant twins as its economy cars; the SIMCA cars they sold really didn't catch on with buyers. Having just purchased the UK Rootes Group a few years prior, Chrysler funded the development of the new Hillman Avenger. The Avenger was what Chrysler needed to fill its US small car gap.

Chrysler made a few changes to the Avenger to make it become the Plymouth Cricket. Only the 4-door sedan and 5-door wagon were ever offered in the US. The 1500cc engine was standard as the Avenger's base 1250 being a little underpowered for US driving. Front disc brakes were standard; these were originally optional in the UK. A full complement of options included vinyl tops, air conditioning and upscale trim packages.

As a result, Chrysler sold the Linwood, UK-built Avenger in the most lucrative of markets under its Plymouth brand. Poor quality and a lack of youth appeal meant that sales were limited. In short, the Plymouth Cricket was basic, honest transportation, but it was dull as dishwater.

Did you own a Plymouth Cricket? Let me know in the comments section.