Thursday, March 31, 2011

Revival of the Morris Marque

See any Saturn SC2 Coupe DNA here?
Certain Chinese automotive websites are reporting that the beloved Morris marque may soon be headed for revival. While the power of Google translations is a bit limited, I've been able to glean these unbelievable tidbits:

  • The current owners of the Morris name will produce a line of small, moderately priced cars and badge them Morris
  • The cars will be built on old Saturn platforms that were purchased by the same firm when GM went through bankruptcy
  • It is planned to sell Morrises in developing countries and in the UK where the marque name still has a fanatic following
  • It is not known whether Top Gear will drop pianos on any of the new Morris vehicles
From the best I can determine from the translations:

"Spokesman Hiu Jhok Mie said 'We intend to make this fine British car name even more British by using lots of wood on the inside of the car.'"  

Look for the introduction of the new Morris marque next year sometime around April 1st followed shortly thereafter by Lord Nuffield rolling over in his grave.

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